The Heart of Texas Country Music Association grew from the Hillbilly Hits Fan Club, a group established to promote the Hillbilly Hits Radio show from KNEL FM 95.3 in Brady. The traditional Country Music radio show is hosted by Tracy Pitcox and features requests and interviews with the legendary figures of the industry including George Jones, Willie Nelson, Kitty Wells, Ray Price, Bob Wills, Conway Twitty and Loretta Lynn.

The association, which boasts 850 members, promotes the Mason and Llano Country Opry shows at the Odeon and Lantex Theaters. The organization has sponsored many Country Music entertainers at those venues including Ray Price, Gene Watson, Kitty Wells, John Conlee, Freddie Hart, the Geezinslaws and Jean Shepard among others. The group also plans various trips to Branson and Nashville and operates Heart of Texas Records with projects currently by Leona Williams, Floyd Tillman, Justin Trevino, Frankie Miller, Darrell McCall, Pretty Miss Norma Jean and Curtis Potter.